Archive for December, 2012

2012: the year of moan-brand

Monday, December 31st, 2012

2012

The world’s least favourite logo—but for how long?

Was 2012 the year that brand design failed? Certainly the general public and a large number of designers did a heck of a lot of complaining as a long list of high-profile new / reworked logos appeared to increasing derision — so much so that you have to wonder: is a logo launch free of moan-brand misery even possible in 2013?

One by one, ever more brands joined 2012’s year-long turkey shoot culminating in October with the University of California: a logical, reasonably well-executed new device incorporating references to the 150 year-old seal it replaced (see below, or here). Yet it inspired new heights of hostility, finally being withdrawn after widespread media taunting and a 50,000-person petition. Not a work of staggering genius perhaps (the applications did seem a bit dull) but deserving of that much crazed torch-bearing lynch-mobbery?

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pilgrimage to pencil to pixel

Wednesday, December 12th, 2012

 

Monotoype UK recently staged Pencil to Pixel: a small-but-perfectly-formed exhibition about the development of typeface production—well worth the minor trek to its slightly off-grid Wapping location.

The decades of change between hot metal and digital production could easily make you overlook the extent of labour and craft that is still involved in bringing type to use. Type may be surface design but it has more in common with furniture or other product design in its mix of essential functional and aesthetic requirements than with most of the graphic design it serves. The sheer beauty of the pencil-drawn curves of pre-digital type masters is something I had seen before but almost forgotten. In the exhibition the evidence of mid-20th century type impressed most, the physically less present display of digital era work on show suffering by comparison: pencils 1, pixels 0. Anyhoo—all of it is better seen than waffled on about. Below are some snaps of things that caught my eye:

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music & design, old school

Tuesday, December 4th, 2012

Don’t mean a thang if it ain’t got that twang…  © Alembic

Most designers enjoy music for mood-management or constructive distraction and many also grapple with an instrument in their spare time. Finding significance in detail is another inextricable part of design activity—A History of the World in 100 Objects and the Boring Conference attest to the the wider appeal looking for big stuff in minutiæ.

I enjoyed Boring 2011 hugely but could not attend this time—so an invitation to contribute to Keechdesign / Yamaha Design Studio’s Something Like A Musical Instrument event was timely consolation. For it, contributors were asked to speak for a minute or two on an object with some connection to music. Talks ranged from a concise presentation of the flosspick as “the world’s smallest stringed instrument” to a demonstration of trombone mute development by David Keech (not only a fine designer but an actual proper musician as well). A fuller selection of contributions can be found on Johnson Banks’ ‘Thought For the Week’ blog. My effort was something like the following:

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