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Feather Times a Feather, 1987
Last month the musician/artist variously known as Don Vliet/Don Van Vliet/Captain Beefheart died after a long battle with MS. Much will have been written about his influence by now, but I doubt that his wilfully eccentric music, abstract poetry and visual works are too frequently cited as inspirational by many designers (over-rational control-freaks that we tend to be) but… they worked for me.
Satisfaction is an uncommon commodity. In the context of work and in tough times, its scarcity and value rises like that of gold—the accumulation of which for some is satisfaction. Designers cannot rely on generous material reward for their labours—with each project unique, there are few easy profits or economies of scale. Wealthy designers have usually arrived there via success in ‘business’ rather than designing alone. But we are pretty fortunate in other benefits that design activity can bring. Designers can often see, if not always touch, the results of their labour and although these might have limited life, their physical existence—and on occasion, their effect on others—produces fleeting glows of satisfaction. Good design also demands a healthy interest in the world that many professions and modern lifestyles discourage.
I recently re-read a book (remember those?) which I had all but forgotten since my late teens: Robert M. Pirsig’s Zen and the Art of Motorcycle Maintenance. It is not really about Zen, Art or keeping your Motoguzzi on the road. It is an odd piece of 70s autobiographical post-hippy-lit combining road trip, father-son relationship, nervous breakdown and fairly heavy (man) philosophical enquiry. It takes its time to get going, makes your head hurt here & there and although it does eventually offer some (unsettling) drama, a reprint is unlikely to give Dan Brown sleepless nights. Written at least 15 years before the the first personal computer, some of the language of this book is of its time (the word “groovy” appears at least twice without irony) but the relevance of its central theme—our relationship with technology—has increased a hundredfold.
I wrote on this blog some while back that I feared we were losing the art of decoration, in passing referring to Marian Bantjes as bucking that trend. With the publication of I Wonder she has singlehandedly rescued ornament & craft from untimely demise at the hands of modernist graphic design.
For those unfamiliar, Marian Bantjes is a Canadian illustrator/typographer/designer (there is no appropriate single word) living near Vancouver who after a decade in book typography and production reinvented her career to a extraordinary degree. She is a kind of missing link between contemporary design and the rich decorative craft traditions of the religious world(s). Her work is entirely secular but there is a strong sense of devotion in it, and she has a gift for creating something something truly extraordinary—spiritual even—from the most unpromising materials or observations.
The increasing power of brands has also seen the rise of the logo lynchmob, pitchforks and flaming torches aloft in pursuit of another artless arrangement of a few Helvetica characters. This now routine negativity reached a new pitch last week when Gap unveiled its new logo to a tsunami of online invective, much of it from designers. Healthy debates are overheating and professional dysfunction threatens to encourage design-by-mob.
The talking-up of graphic design into rocket science always invited public criticism, but once upon a time the industry avoided attacking itself in public. Somewhere late in the 20th century that began to change. When BP (pre-pinwheel identity) italicised it’s old shield-based logo, the Sun and other esteemed UK print media ran ‘NEW LOGO COST £40m’ and/or similarly misleading headlines (the agency will have been well-paid, but the vast majority of that sum will have been ongoing global implementation costs). A bruising PR fail in itself, but there in the news story text was one of the big branding figures of the time quoted as saying how terrible the logo was—helping to fuel a popular view of designers as overpaid charlatans.
How often do you feel really gripped by a piece of contemporary art? I don’t know much about art and am often unsure about what I like, but I like Fiona Banner’s ‘Harrier and Jaguar’ a lot. I wonder why?
Tate Britain’s Duveen Galleries are a special context. Tate Britain is so much more approachable than its Modern big sister which, much as I like the building, seems to engulf the ideas it holds, the gazillions of tourists pouring through not helping matters. Tate Britain has less space but the bigger picture – the broader context of art tradition a foil for the limited amount of contemporary works.
The sheer improbability of this 20th century hardware robbed of motion is enhanced by the neoclassical architecture. The Harrier is strung up like a hung gamebird, the Jaguar an impossible accident. The planes could not be more surreally out of context. We can experience their spectacular physicality up close and you can’t help but wonder ‘how did they get them in here’?
That ‘knowledge is power’ is not disputed, but acceptance of the value of information is under threat. With unprecedented budget cuts becoming ‘normal’, the cost of communicating is called into question whilst its value is ignored.
With Crazy George & chums currently riding roughshod through UK public services, machetes flailing, there is financial pressure of the most intense kind on public institutions. Used to state regulation, detached from the free market’s instant and unforgiving feedback, there is no solid tradition of objectively balancing prioritities. Forced to plan big cuts, decision-makers may already have reached the “if I cut this will the entire institution fail tomorrow?” stage. Can we hope for measured appraisal of the worth of communications design in this climate? This must be a good time for designers to argue for the value of communications and information design wherever they get the chance.
Take a break from the pursuit of high quality and savour the historic charm of 1960s art direction and photography…
From a small collection of postcards on sale in Italy in the 70s, a dozen examples of imagery created before the term art direction was coined. You would think Italy’s obvious scenic charm a sufficient lure for tourist cash, but free-thinking Italian marketeers of the time had other ideas: from low-grade sleaze involving aircraft wreckage to bad weather boating and armed forces recruitment, to 1960s US TV stars and a series of unfortunate animals in varying degrees of discomfort and shame. The images beg many questions: Did a perceived lack of virility in the Leaning Tower prompt the use of the Eiffel? Why three embossed gold stars to censor the boat girl? Are the washing instructions for the cat or the quilt? Was the early use of a lenticular coating (to make the army/airforce girls wink – sadly not evident here) the interactive spark that eventually led to the development of the iPad? We may never know…
Randomly chosen newspaper spread with stories grouped under two page headings. The wide field of vision allows many other connections/reasons-to-read
The Death of Print is a phrase regularly bandied about since the invention of TV (and probably radio before that), appearing with renewed vigour with the arrival of every new communications platform. The actual death of some newspapers and print publications lends urgency to the drama, but the reality is less apocalyptic. Jobs are lost, companies fail, the media landscape changes, but old formats (with the notable exception of the unloved videocassette) assume new roles rather than become extinct. The life and death struggle of old vs. new media is the easy narrative but old media has unique value which should ensure at least a modest survival.
New media platforms have given us massive advances in accessibility and empowerment – but they also come with a predisposition for targeted communication, ‘narrowcasting’ and self-selection. Old media, print especially, has one underappreciated benefit that is absent from the new stuff. It doesn’t decide quite so forcefully in advance what information will be of value to me, limiting what I might learn about the world.
An illustrator, teacher and member of the editorial board of award-winning contemporary illustration magazine Varoom, Anna Steinberg creates beautifully drawn, witty and thoughtful images, some of which were recently selected for Images – Best of British Illustration and the London Transport Museum/AOI Cycling in London competitions. In this email interview she reveals the significance to her work of ingenuity, mountains, biscuits & old Bidies…
How do you work?
With professional commissions I usually problem-solve in words first and then develop through doodles into resolved pictures. With personal work I do visual experiments and it emerges more spontaneously.
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