The world’s least favourite logo—but for how long?
Was 2012 the year that brand design failed? Certainly the general public and a large number of designers did a heck of a lot of complaining as a long list of high-profile new / reworked logos appeared to increasing derision — so much so that you have to wonder: is a logo launch free of moan-brand misery even possible in 2013?
One by one, ever more brands joined 2012’s year-long turkey shoot culminating in October with the University of California: a logical, reasonably well-executed new device incorporating references to the 150 year-old seal it replaced (see below, or here). Yet it inspired new heights of hostility, finally being withdrawn after widespread media taunting and a 50,000-person petition. Not a work of staggering genius perhaps (the applications did seem a bit dull) but deserving of that much crazed torch-bearing lynch-mobbery?