CARMA International

CARMA monitors press activity and PR effectiveness for large global companies. As such its product is information, so the presentation of that information is crucial to CARMA’s brand.  As well as creating new design guidelines and paying special attention to information graphics, several items of promotional literature were produced.



a brand for Handstand

A strongly typographic brand identity with numerous applications in print and online helped establish this workplace wellbeing consultancy…

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managing information in the NHS

A detailed review of all printed communications led to a new design management approach with new design guidelines, formats and structures for more effective delivery of essential patient information for NHS Haringey Community Heath Services.

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Brentwood Diagnostic Centre

An approachable brand and high quality marketing literature communicates a sophisticated diagnostic imaging resource to clinicians, NHS and private patients…

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AVI corporate communications

Alembic created a corporate brand in print and online for Asset Value Investors and designs and produces annual reports for the company, fund managers for British Empire Securities and General Trust plc and European Asset Value Fund…

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Britannia rules

A reinvented visual identity and design guidelines brought this Marine hull insurer’s brand up to date…

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characterising image search

Brand identity for a picture research agency providing specialised image search services to advertising and design clients…

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brand assurance: CP Plus

Niche health insurers CS Healthcare asked Alembic to create a new brand identity and marketing literature for its ‘everyday’ healthcare plan’…

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CU in China

This corporate brochure was produced for Commercial Union’s early forays into the Chinese market…

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visualising First Islamic’s investments

Bringing unique investments to life was the central focus for the design and original photography for this Bahrain-based investment bank’s annual report

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Glenfiddich gift packaging

Gift packaging for “the world’s favourite single malt scotch whisky” reflecting premium values and attracting a younger audience…

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a guide to satellite & cable media

A series of physically interactive marketing communications and structured information design helped build a reputation for this specialist media sales company…

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Hamilton Billiards

A brand design applied online and in print for a specialist traditional games business used traditional elements structured in a contemporary way to dramatically extend the company’s customer base…

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Heritage Lottery Fund reports

Original photography of work in progress and a focus on accessibility was the basis of design and production of three years’ annual reports and other printed communications presenting the performance of this arts institution…

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caring for Kosovo Youth

Alembic developed this brand logo and visual identity for a charity which aims to bring together orphans and young people of the Balkan conflict…

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MDI’s clinical image

Brand identity and marketing literature for a diagnostic scanning clinic aimed at a clinical audience…

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revealing quality at Mount Alvernia Hospital

A ‘rebuilt’ brand identity and printed communications corrected misperceptions of this Surrey hospital…

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communicating expertise

This marketing literature highlighted a financial printer’s problem-solving skills for a discriminating, busy audience so it had to make key points quickly and effectively…

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Regents Business School brand management

This London business school was repositioned by re-orchestrating an existing brand property and setting improved standards for design management. We also designed and produced key communications such as this prospectus

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Sports Orthopaedics Spinal

A new brand identity and printed communications for a one-stop orthopaedic clinic attracts business from both NHS trusts and ‘walk-in’ customers…

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employee newsletter for Sony Europe

This design makes use of illustration, photography and an updated typographical approach for the in-house journal of Sony Europe…

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Sport England annual report

Making this content-rich annual report accessible required close attention to information design

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The Film Editors

A well-established film post-production house commissioned Alembic to update its old-fashioned visual identity

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a wayfinding system for Tower 42

Physical navigation of this complicated City of London landmark required accessible wayfinding graphics and a signage system…

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a Fresh approach for Villeroy & Boch

Alembic has designed and produced many items of product and marketing literature, national press advertising and one-off brand development projects for the tile and bathroom divisions of Villeroy & Boch…

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Virtuall: cost-effective information

A visual audit for Virtuall led to a refocused and redeveloped brand identity and production of a range of effective low-cost printed communications

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  • Projects by client
  • Altro
  • AVI
  • Brentwood Diagnosic
  • Britannia
  • CARMA
  • CS Healthcare
  • Glenfiddich
  • Granada
  • Handstand
  • Hamilton
  • Heritage Lottery Fund
  • KYEP
  • Mount Alvernia Hospital
  • NHS Haringey
  • NHS Luton & Dunstable
  • Regents Business School
  • Sports Orthopaedic Spinal
  • Sport England
  • The Film Editors
  • Tower 42
  • Virtuall