AVI’s website, produced in association with Alembic associates Redwire, keeps potential and actual shareholders abreast of AVI activities and the performance of their funds via live data feeds, downloads and a high level of functionality.
Asset Value Investors manages several award-winning funds including British Empire Securities and European Asset Value Fund and has a reputation for finding value in the market that other investors overlook. AVI’s brand online and in print projects a reassuring impression of quality and efficiency, in line with the company’s relatively cautious investment approach.
CS Healthcare is a niche health insurance business with only a fraction of the resources of the major health insurers. Originally serving only civil service organisations, its remit was relaxed to allow it to dramatically expand its audience.
Alembic designed the CS Healthcare website and a full supporting programme of marketing communications for PMI products Core and Core Plus as well as the cashplan product brand identity CP Plus. Clarity of information and easy navigation were central to all these communications, both on-screen and in print.
Workplace wellbeing consultants Handstand commissioned Alembic Design Consultants to create a strong brand identity to help establish the company’s business credentials and unify its communications across a wide range of stationery and print formats.
The website is designed to support the company’s well-being programmes and features key issues from Handstand’s work brought to life with illustrations by Anna Steinberg.
As the company has developed, web communications have become much more central to Hamilton’s expansion. A key component of the website design brief was combining a contemporary, efficient and easily-navigable overall structure with the brand identity and visual essence of Hamilton’s still hand-built, very high quality products.
Supported by the printed marketing materials and press advertising Alembic produced, our website allowed Hamilton to market itself effectively – globally – for the first time.
|In technical terms the web is constantly evolving. In print design we do not own or run printing presses – similarly with our online projects we ensure best production practice by working with specialist collaborators like Redwire who support our design with expert production planning and in-depth knowledge of content management, search engine optimisation and other issues as they develop.|