TCSW online communications campaign
Establishing an appropriate visual and verbal tone of voice was a key issue in developing this six-month online communications campaign for The College of Social Work. Social worker characteristics and The College’s services had to be conveyed with clarity and humanity. Simple themes expressed through kinetic typography and contrasting animated illustrations (by Anna Steinberg) were supported with voiceovers providing authentic detail and substance.
Before The College’s launch, members were encouraged to join a discussion: ‘What makes a good social worker?’ via ten short films characterising key social worker virtues. After launch, nine further films focused on The College’s services in a similar way. Posted weekly on the College website, the films were augmented by expert blog posts expanding on each theme, adding further depth. Supporting print materials and YouTube, Facebook & Twitter activity all widened the discussion, driving interest and membership enquiry to The College’s website.
Glenfiddich gift packaging
This outer gift packaging for “the world’s favourite single malt scotch whisky” had to reflect premium values and be eye-catching to a younger target audience, generally resistant to the charm of brown spirits.
Based on the concept of ‘release’, the one-piece cardboard pack design featured a glowing interior contained by and glimpsed through two matt black blocks, restrained by a metallic ring sleeve. High production values featured traditional foil-blocking and embossing techniques contrasting with the interior glow, an effect achieved by using a special dayglo flocked surface coating.
Physical interaction with The Guide
Granada Channels’ The Guide was a series of physically interactive marketing communications delivering channel brand presentations, case histories and transmission guides. Structured information design organised casual and detailed content into update packages, frequently issued to maintain contact with media buyers and make the The Guide a constantly relevant information source. Production featured use of specialist substrates, silkscreen and litho printing, various folding and binding techniques, die cutting and self-adhesive elements.
Handstand seminar materials
To communicate its brand values, in particular the promise of “looking at work differently” Handstand needed a range of truly distinctive physical materials to help deliver their training in a seminar context. Presentations of key themes were made available as wallcharts and pocket sized ‘toolkits’ – die-cut cards allowing delegates to explore the course issues individually.
Villeroy & Boch
We have for a number of years produced a wide range of visual brand communications for Franco-German ceramics manufacturers Villeroy & Boch, from brand development to promotional literature, point of sale materials. We have for several years managed national press advertising for the UK Bathrooms division, placing high quality product-led ads in periodicals such as Elle Decoration and World of Interiors.
Alembic ensured consistency of brand message by taking care of design, artwork production and publisher liaison – supplying artworks in different formats and to varying production specifications and deadlines as required, to an overall annual media schedule.
|Alembic can resolve production, brand positioning and creative issues to create communications that work consistently across a wide range of specialist media…|