With a thirty-year track record working with film and commercials directors of the calibre of Alan Parker and Ridley Scott, The Film Editors had a well established business name, but a 1930s-flavoured visual identity which reinforced its old-technology connotations. Having been some while since 'films' were physically edited, the company urgently needed to appear up-to-date, without giving up the brand equity in their highly respected name.
A much more contemporary approach to their visual identity was necessary. Our solution resulted in the development of this 'modern monogram'.
The applications of the brand identity included signage, advertising, media transit bags, labelling and an extensive range of specialised stationery.