Revealing quality – Mount Alvernia Hospital
Alembic was commissioned to improve communications at this Surrey private hospital. No recent attempts had been made to coordinate visual communications or to develop the hospital as a brand. Without alienating existing stakeholders, new communications had to reposition the hospital as well-managed and entirely up-to-date.
Mount Alvernia Hospital was founded in 1961 by a group of Catholic Sisters from the Franciscan Missionaries of the Divine Motherhood. Highly regarded by patients, it was nonetheless misperceived by the general public as backward, overtly religious and and not as effective as its competitors. In fact the hospital had modern, professional management, highly-regarded specialists and a very high standard of care.
We took the only brand property, the seal, and used it as a secondary 'badge of quality' with a new logo emphasising the name. The third element was a new strapline: "exceptional care". Alembic designed new materials, advertising and literature using simple and straightforward language and visuals to reveal the real quality and strengths of the organisation.