Brand management for Regents Business School
Alembic conducted a design audit of the school's communications and created new design guidelines to establish high standards of consistency and quality. We rationalised issues such as naming, typography, colour use and production quality, redesigned the Prospectus (pictured) and established templates for stationery, advertising, literature and the school's website.
One of a small group of educational institutions housed at Regents College in London's Regents Park, RBS London had an unfocused visual identity that failed to reflect its growing international stature and popularity, and was also confused with that of Regents College itself. Having decided not to take the more dramatic step of creating, launching and supporting an entirely new brand from scratch, Alembic was asked to review, develop and redeploy the existing brand properties to reflect a more businesslike appearance and create a clear distinction from Regents College.