Heritage Lottery Fund annual reports
When the National Heritage Memorial Fund was charged with the responsibility of distributing Lottery funds via the newly established Heritage Lottery Fund, the range of opportunities for funding had to be communicated to government, opinion formers, local authorities, local charities and individuals alike in its first three annual reports.
Five smaller user-friendly brochures were also designed, to generate enquiry from individual members of the public and local campaign groups. These clearly communicated the activities and values of the new fund to these audiences.
Against a background of negative publicity and accusations of elitism it was essential to make clear the broad remit, values and achievements of the Heritage Lottery Fund. In its first year there was the additional problem of demonstrating the Fund’s achievements with very few projects complete. A series of original images commissioned from photographer Homer Sykes brought the strategy of 'accessibility for all' and its work in progress vividly to life.