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Detailed national and regional statistics are mixed with easy-to-read summaries and strong imagery to illustrate the value of funding to individuals and local communities. These documents had to be equally accessible to all audiences - from government, opinion-formers and media who might only require summary or general information, to individual local campaigners who will want precise figures for funding allocations and local/regional grants. A typographic structure with carefully set, readable text with 'air' around it and large callout summary statements made the pages seem approachable and were key to the success of this publication.