• what's your problem?
• what we do
  • brand evolution
    • analysis / strategy
    • brand creation
    • brand development
    • identity management
    • name generation
  • brand expression
    • corporate literature
    • information design
      • Tower 42
      • Granada Guide
    • marketing communications
    • packaging
    • press advertising
    • websites
• contact

• experience
• alembic FAQs

This environmental graphics system was commissioned by Fletcher Priest Architects, who redesigned many aspects of this now multi-tenanted site. The lift cars of the building are two stories high - a clever engineering solution to the problem of the site's small footprint, but the necessary interchange floors make travelling floor to floor complicated. With a stable population in the NatWest era, occupants eventually learned the old system, but with multiple occupancy the more transient population and their visitors needed a graphic approach that could be quickly absorbed. A colour-coded map identifying lift shafts and interchange floors, and a system of directional signage throughout the building makes it at last possible to navigate the building without detailed knowledge.