Brentwood Diagnostic Centre

This brand identity and communications were designed for a chain of diagnostic clinics housing the very latest in high-end medical scanning technology. MRI and CT scanning and digital X-ray services are supported by a staff of top clinical consultants and specialists who serve customers from NHS trusts and local GPs.

An 'spiral eye' symbol represents care, protection and the expert diagnostic eye of the consultant and is the focus of an identity which presents the organisation as clinically and technologically sophisticated, yet accessible and unintimidating.