Sports Orthopaedic Spinal
Launching the first of its one-stop orthopaedic clinics in 2006, this company attracts business from both NHS trusts and private 'walk-in' customers who need to see the clinics as attractive and accessible and also reassuringly professional.
A symbol based on an S-shaped human spine is the focus of a brand identity and print applications which feature library images representing the company's services.