Sport England annual report

This annual report for Sport England was produced to a restricted budget and features two documents in a new landscape format containing 96 pages of reporting on the funding of sports development projects. Making this amount of hard information truly accessible - rather than just available - is the aim of our highly structured design.

Detailed national and regional statistics are mixed with easy-to-read summaries and strong imagery to illustrate the value of funding to individuals and local communities. These documents had to be equally accessible to all audiences - from government, opinion-formers and media (who might only require summary or general information) to individual local campaigners, interested in finding specific figures for local and regional grants. A carefully designed typographic structure – with carefully set, readable text with 'air' around it and larger callout statements – made the pages seem approachable and was key to the success of this publication.