Brand management for an education business
Alembic conducted a design audit of the school's communications and created new design guidelines to establish high standards of consistency and quality. We rationalised issues such as naming, typography, colour use and production quality, redesigned the Prospectus and established templates for other literature, stationery, advertising, literature and the school's website.
One of a small group of educational institutions housed at Regents College in London's Regents Park, RBS London had an unfocused visual identity that failed to reflect its growing international stature and popularity, and was also confused with that of Regents College itself. Rather than to create an entirely new brand, Alembic was asked to review, develop and redeploy the existing brand properties to reflect a more businesslike appearance and create a clear distinction between RBS London and Regents College.