Britannia: creating the rules

Part of the Tindall Riley insurance group, Britannia is a marine hull insurance company with a very long history and a well-established name in its field. By 'contemporising' a very traditional brand property, a seal featuring an engraving of Britannia, the company's positive brand equity was retained whilst bringing it up-to-date.

As well as designing numerous specific applications, a full brand guidelines document was produced, enabling the client to consistently manage the brand, day-to-day. The manual included specifications for all communications from stationery to rulebooks and the company's annual report. Its success was such that the stylistic approach and identity guidelines were also applied to its French sister company, Marianne.