Visualising the implications of change
With increasing brand diffusion and inconsistency in different territories, Eurosport commissioned a brand audit exercise to clarify the problems and opportunities of its visual identity. As part of that process, we explored the implications for the brand of alternative corporate strategies.
We analysed Eurosport brand values, the visual identity, brand logo development issues, and options for design strategy - visualising change for the management team. Our work informed internal debate and was able to bring to life the brand implications of the strategic options then under discussion.