Archive for May, 2010

charm/offensive

Thursday, May 27th, 2010

Artwork, print and cheap uncoated paper – 1950s/60s comics’ matchless charm (pic via Half-man Half-static).

Forty years back (in the Life on Mars era) the fashionable aesthetic is an informal, natural look. There is lingering hippy talk of ‘getting back to nature’. These are lean years for the high street hairdresser, ‘male grooming’ is a laughable concept and clothes are mostly cheap and nasty or homemade. Design is still a cottage industry but it is looking to the future: Michael English’s Hyper-real airbrush illustrations seem new and extraordinary. Robert Moog’s synthesizer is the future of music (although he hasn’t yet worked out how to keep it in tune)…

March 2010, Farringdon. I’m in a tube carriage near an extraordinary-looking young woman who appears in no way real. Her hair, nails, makeup seem somehow beyond human and her high brow and flawless surface reminds me of the actor/digital hybrid as the Red Queen from Tim Burton’s Alice in Wonderland. Blankly shiny, expressionlessly ‘perfect’, she is the HD-ready paradigm of contemporary beauty. Music seeping from headphones is also soullessly bright, sampled, virtual, autotuned. All of this is in sharp contrast to the immediate noise and grubby texture of London, where illustrators, designers and musicians, bored with software slickness are increasingly going ‘wonky’ (surely the most irritating/overused phrase of 2009), working with the look and feel of handwork, crafts, ‘outsider art’ and forgotten technologies to rediscover ‘charm’….

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original sins?

Thursday, May 20th, 2010

Why do so many brand logos appear unoriginal?  Reading some press you’d think that graphic designers sit around all day either copying each other or channeling Vic Reeves: ‘that was my idea’.  Are we running out of ideas?  Is the media running out of stories?  Are strangely familiar logos coincidences, remixes or ripoffs?

Tempting as the brand theft narrative is there are other factors at work.  Designers work with the logical and the lateral seeking the ‘original’ – not just to impress their peers, but because an original and distinctive logo is more noticeable, memorable and protectable – a more effective and valuable brand property.  This search for originality is not quite the free-spirited enquiry of the fine artist, being at least in part anchored at some level to brand messages and requirements of the client brief.  Companies are rarely as unique as they would like to be and often want to communicate many of the same things. ‘Global’, ‘fast’, ‘efficient’, are just a few recurring themes (how many companies do not want to be seen as those things?). As global consumers we swim in an increasingly homogenous media soup (apologies for distasteful mixed metaphor), sharing the same cultural references, so perhaps it is not so surprising that brands are getting less distinct and that designers sometimes come to similar conclusions.

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