Posts Tagged ‘design’

music & design, old school

Tuesday, December 4th, 2012

Don’t mean a thang if it ain’t got that twang…  © Alembic

Most designers enjoy music for mood-management or constructive distraction and many also grapple with an instrument in their spare time. Finding significance in detail is another inextricable part of design activityA History of the World in 100 Objects and the Boring Conference attest to the the wider appeal looking for big stuff in minutiæ.

I enjoyed Boring 2011 hugely but could not attend this time—so an invitation to contribute to Keechdesign / Yamaha Design Studio’s Something Like A Musical Instrument event was timely consolation. For it, contributors were asked to speak for a minute or two on an object with some connection to music. Talks ranged from a concise presentation of the flosspick as “the world’s smallest stringed instrument” to a demonstration of trombone mute development by David Keech (not only a fine designer but an actual proper musician as well). A fuller selection of contributions can be found on Johnson Banks’ ‘Thought For the Week’ blog. My effort was something like the following:

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it’s curtains for retail (a proposal)

Monday, September 24th, 2012

Liberty Regent Street: above a formal frieze, three stone figures apparently chat and watch the shoppers far below

Big city retail causes curious human behavior. Tourist & architects excepted, no-one inclines their gaze more than a degree or two above the horizontal, as if the world ceases to exist above four metres. Below that height, pushy product displays and shouty fascias browbeat the passer-by. But beyond this retail flat earth lies another dimension of visual enjoyment, as anyone who has noticed what’s going on at the very top of Liberty’s Regent Street façade will confirm.

One of the pleasures of London used to be driving around it (back when ‘driving in London’ was still a thing), low winter sun unexpectedly spotlighting a great building / detail. You can of course still discover gems of unsuspected above-the-line architecture on foot. Incomplete or invisible at ground level, how great must these buildings have looked when they were whole, before they were sawn off at the knees by the local Vodafone / Costa / M&S?

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stop this logo fire sale madness

Friday, August 10th, 2012

logo sale

Barely a month seems to pass without someone, somewhere taking a pop at brand design by highlighting the entertainingly high cost of some logos.

This week it is the online enterprise (no stranger to my spam folder) that offers low-grade generic ‘professional logos’ for hundreds, even tens of pounds / dollars. I will not dignify / promote the business by linking to or naming it here, but their pitch contrasts exceptionally fortunate startups paying little or nothing for their first logo (Twitter, Nike, Coca-Cola…) with large corporations (Accenture, Pepsi, BP, Enron, London 2012…) who coughed up six to nine-figure sums for the same thing (no sources quoted of course). So far, so unsurprising.

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internship building

Monday, June 11th, 2012

Excited D&AD 2012 graduate Student Award nominees pose for photographers as ravenous creative agency heads look on, drooling.

Working for nothing is now a prerequisite for a career in graphic design. The creative industries think little of helping themselves to the best of the year’s graduate brains for nowt in return – some travel expenses if you are lucky, maybe even a ‘gift’, for the most fortunate of all even something called a ‘job’. Apparently this is fine. For agencies and successful graduates, internships really work. For thousands of others? I did wonder how we came to so vigorously embrace this exploitative state of affairs. Then I remembered that this was how I got started.

I am about eight years old. Some people are still looking at large black & white TV sets, not everyone has fixed line telephones and none have mobile communicators, which are barely a gleam in Gene Rodenberry’s eye. I am not sent to work up chimneys, nor live in a workhouse, but at this point in history mothers do still turf their sprogs out to explore the world after breakfast and neither know nor possibly care where they are until they (usually) return at tea-time. On such a day out I stumble across the local museum, a four-storey Edwardian house and universe of its own where live exhibits (newts! frogs! mice!) share space with static displays of gin traps, roman coins and methodically skewered moth corpses. (more…)

brain-wrangling for beginners

Saturday, March 31st, 2012

Art School culture is fading in the thrusting modern world of cost-effective business-facing academia. Design students often have meagre studio facilities, thin access to staff  / peers, so learning good work habits takes longer. Students are often found frozen in the headlights of an oncoming deadline and need help coralling their thoughts. I need to actively manage my own remaining brain cells more these days – general decrepitude, plus the distractions that are part of How We Do Stuff Now. Our unfocussed floundering brains need coaxing now and again.

Creativity was more taken for granted than taught in art schools when I attended St. Martins (as much to be with musicians as designers). I found it disappointing: despite being within spitting distance of Denmark Street the muso thing never took off (blessing in disguise #243618b) and my portfolio was ‘mixed’. Fortunately my first job was with Wolff Olins, then more like art school than art school. It was populated with eccentrics from burnt-out 60s casualties to clever inspirational people, applying a wide range of approaches to creative stimulation from Heroin to The Times crossword. It was instructive to compare the the appalling consequences of the former with the more manageable virtues of the latter (still can’t complete that crossword, though). WO was producing some of the most innovative work of that time and it came from those with the more sustainable attitude to creativity.

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escape velocity

Thursday, September 8th, 2011

An awful lot of very good graphic designers celebrate their success in the profession by leaving it. Is this because they cannot wait to get away from design? Surely not…

A recent blog post by Steven Heller concerned one Kent Hunter, a gifted designer I met briefly in the 80s whilst working for a transatlantic corporate graphics concern. Kent is a very talented chap indeed who amongst other things I remember art directed some ground-breaking annual report work for Time-Warner. Having had a very successful career with Franfurt Balkind, Kent and his partner have now opened an antique store in Millerton, NY.

Around the same time, in our London office Suzi Godson was a highly talented, clear-thinking designer I enjoyed working with. She bailed out of a very promising design career to become a successful Author and Times Columnist.

John Larkin was co-founder (with Tim May) of Design House Consultants, which was (and still is as far as I know) a very successful business, although John has long since departed both design and the UK to St Tropez for a new life as a hotelier.

There are plenty of other and higher-profile Poachers-turned-Gamekeeper: For Ben Schott (of Original Miscellany fame) and Dave Eggers (of A Heartbreaking Work of Staggering Genius, What Is the What, McSweeney’s and-much-more fame), graphic design activity was just step on the road to greater things.

What makes these escapees so keen to leave design? A desperate desire to never work for the man again? (understandable); a fundamental hatred of hard work? (not likely); A sudden need to assume a new identity for tax purposes? (possibly)…

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hail to the Info Tsar

Tuesday, July 26th, 2011

 

 

Having lately spent far more time than I care to in and around NHS facilities it is hard avoid noticing how much energy / resources are wasted when information is badly managed. I am no systems analyst, but even without an abacus for a mind the potential benefits of sorting out information in the NHS seem clear in three areas:

In some trusts, budgetary adjustments have reduced willingness to create / maintain good patient communications. Visits to dreary GP surgeries are not elevated by leaflet / poster displays that climb the walls like mutant strains of rising damp. Clip art and Comic Sans feature heavily in DIY print productions in which clarity and communication have taken a back seat. Patients should have the right to clear information in support of their treatment.

Physically navigating the NHS, its hospitals, clinics and other facilities can be complex. Some of the larger hospitals have decently planned sign systems and an air of calm efficiency as a result, but many smaller or regional ones do not, and those that are building / reorganizing often fail to consider users by properly re-routing them. How many late / missed appointments are caused by being in the wrong place at the wrong time? Exceptional facilities like the Kentish Town Integrated Care Centre seem to be from another world entirely. Owing its existence to an opportunity of history, the persistent vision of an individual and a gifted design team, such a paragon is unlikely to ever be anything like the norm, in this universe at least.

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gimme a break

Thursday, May 19th, 2011

That nice Professor Cox was on TV recently (atop some picturesque mountain, waving around the Hubble’s holiday snaps) banging on about space-time being a Woonder o’ t’ Universe™. That’s true enough but down here in office/studio space, time and/or space are scarcer – time to reflect in particular. What with lunch being for wimps and none of us having an attention span any more, non-essential reflection has become so widely discouraged that it’s a woonder the world is not full of humans behaving like headless chickens plunging civilisation headlong into chaos. Oh, hang on a minute…

It’s all too easy for busy designers to get burned out, stuck in a rut, demotivated or disillusioned with a profession that will always consume more mental energy than is strictly available (that probably contradicts the Second Law of Thermodynamics but I’m no Prof. Cox). To be the best designer you can be requires the cultivation of a continually positive and optimistic outlook. A tangible sense of possibility is required to fruitfully inhabit the mental zone where problems get solved and ideas get off the ground. Pressure directs us away from that zone like never before. For many an old fart like myself starting out decades ago in boom times, the urgent need to eat and provide a roof over one’s head was never more than a faint rumour. Now it looms intimidatingly large over one and all, and sustainable creativity is under threat like never before.

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what Captain Beefheart taught me about design

Monday, January 31st, 2011

Feather Times a Feather, 1987

Last month the musician/artist variously known as Don Vliet/Don Van Vliet/Captain Beefheart died after a long battle with MS. Much will have been written about his influence by now, but I doubt that his wilfully eccentric music, abstract poetry and visual works are too frequently cited as inspirational by many designers (over-rational control-freaks that we tend to be) but… they worked for me.

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quality time

Wednesday, December 29th, 2010

Satisfaction is an uncommon commodity. In the context of work and in tough times, its scarcity and value rises like that of gold—the accumulation of which for some is satisfaction. Designers cannot rely on generous material reward for their labours—with each project unique, there are few easy profits or economies of scale. Wealthy designers have usually arrived there via success in ‘business’ rather than designing alone. But we are pretty fortunate in other benefits that design activity can bring. Designers can often see, if not always touch, the results of their labour and although these might have limited life, their physical existence—and on occasion, their effect on others—produces fleeting glows of satisfaction. Good design also demands a healthy interest in the world that many professions and modern lifestyles discourage.

I recently re-read a book (remember those?) which I had all but forgotten since my late teens: Robert M. Pirsig’s Zen and the Art of Motorcycle Maintenance. It is not really about Zen, Art or keeping your Motoguzzi on the road. It is an odd piece of 70s autobiographical post-hippy-lit combining road trip, father-son relationship, nervous breakdown and fairly heavy (man) philosophical enquiry. It takes its time to get going, makes your head hurt here & there and although it does eventually offer some (unsettling) drama, a reprint is unlikely to give Dan Brown sleepless nights. Written at least 15 years before the the first personal computer, some of the language of this book is of its time (the word “groovy” appears at least twice without irony) but the relevance of its central theme—our relationship with technology—has increased a hundredfold.

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