Archive for April, 2010

product, Paolozzi & Prima: David Keech on design & music

Monday, April 26th, 2010

Multidisciplinary designer, musician and teacher David Keech was an Associate with architects Foster and Partners, the first non-Japanese designer at Yamaha Design in Japan, and now runs his own product and interior design practise, Keechdesign.

Kumu chair by David Keech with James Johnson. A Japanese word meaning to join together or assemble, Kumu has only five components, no screws or mechanical fixings and is cut from a single sheet of plywood.

What inspires you? Everything.  That’s a serious answer – not just design.  Only a small percentage of my inspiration comes from that world, a very congested one, everyone following each other – I think it’s good not to be too involved in that.  I probably get more of my inspiration from sculpture, fine art, music, popular culture, than design per se. I spend a lot of time and energy pursuing inspiration, it’s a big part of what I do.  In teaching I kick off with slides about inspiration to surprise students a bit, not work by Phillippe Starck or Arne Jacobsen (much as I love them both)… I was at the National Gallery yesterday looking mainly at pre-17th century religious paintings, and I just thought to myself ‘this is fuel’.  It’s profound, the human energy involved – let alone the skill.  If you could get to half that level, you’d be going some…

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what’s in a name?

Monday, April 19th, 2010

British Airways in a proposed merger with Iberia is to list on the London Stock Exchange as International Airlines Group. Boring! When I communicate with power utility E.on, the name always gives pause for thought (am I writing it/saying it correctly? what does it mean?).  The two airline companies will continue to trade publicly under their existing well-established brands (volcanic ash permitting) and E.on is probably considered a ‘successful’ brand, but new brand names now seem to come in just two flavours: underwhelming or overwrought. When was the last time a big brand name was launched to anything other than universal derision?  What’s up with brand names?

Naming strategies have evolved from simple ownership (Campbell’s), to acronym (BBC), description (Slimfast) and evocation (Breeze).  Now ‘no-names’ like Muji (tr.:‘no-label’) and neologisms (or ‘stupid made up names’ as they are more commonly known) like Wii represent newer strategies that are a harder sell and demand a little more – sometimes too much – of the consumer.

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a conversation with Cathie Felstead

Wednesday, April 14th, 2010

Award-winning illustrator and creator of book covers for novels by William Golding, Iris Murdoch, Isabel Allende and Alice Walker, Cathie Felstead has illustrated numerous childrens’ books and worked for big-name clients like British Airways, Channel 4, Ballet Rambert and Oxfam.  An RCA graduate, she also teaches final year Illustration at University of Hertfordshire.  She talks here about inspiration, deadlines, Angela Carter, Industrial design, Cheryl Cole and Arsenal Football Club…

Do you think you have a particular approach to illustration? There is a difference between the work I do for clients and my own work.  My approach to work for clients is quite businesslike: I get a script, look through it and see if there is something interesting about it… (a good fee can make the dullest script more interesting!).  The starting point of an advertising job can be less engaging, and more of a challenge.  Books and editorial work are generally more inspirational and better suited to my approach…

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bottling decoration?

Wednesday, April 7th, 2010

Functionality, clarity and rationality reign supreme in contemporary design.  The Bauhaus casts a long shadow and analysis of function, distillation of meaning and removal of the inessential gives us the calm spaces, ordered structures and clear interfaces that we need to navigate our complex modern lives.  It could be argued that decoration is anti-design.  Style is inevitable, but ‘decoration’ is just for cakes and wallpaper, no?

There are areas of design where indulgent visual richness remains desirable and appropriate, a signifier of value and/or emotion. Decoration blooms sporadically now – our rapid cultural turnover often rendering it ‘tired’ before it can establish itself.  It may not be a dirty word any more but beyond the confines of fashion and interior design, decoration often coexists uneasily with cool minimalism and rational typography.  Are we are in danger of losing the art of decoration?

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