Alembic Design Consultants

Barely a month seems to pass without someone, somewhere taking a pop at brand design by highlighting the entertainingly high cost of some logos.

This week it is the online enterprise (no stranger to my spam folder) that offers low-grade generic ‘professional logos’ for hundreds, even tens of pounds / dollars. I will not dignify / promote the business by linking to or naming it here, but their pitch contrasts exceptionally fortunate startups paying little or nothing for their first logo (Twitter, Nike, Coca-Cola…) with large corporations (Accenture, Pepsi, BP, Enron, London 2012…) who coughed up six to nine-figure sums for the same thing (no sources quoted of course). So far, so unsurprising.

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