Archive for August, 2012

take care, always read the label

Friday, August 31st, 2012

Stevenage street sign

The 1950s new town dream: envisioned, achieved, forgotten.

“Everybody wants to build and nobody wants to do maintenance” (Kurt Vonnegut, Hocus Pocus). 

Some of us avoid ruining clothes by checking washing instructions. Fogeys young and old appreciate looking after a good pair of shoes. Some humans may have read a few pages of the user manual that came with their car / TV / computer. But most of us pay scant attention to looking after stuff. Our high expectations and short attention spans have made ‘care’ a tiresome inconvenience. 

Architects, designers and other creators are blamed when their enduring work ‘fails’ in the long run. Poorly maintained 70s buildings routinely get torn down where a little care might have preserved the optimistic social statements they once made. The City of London’s Barbican Estate is a rare exception to the rule.

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stop this logo fire sale madness

Friday, August 10th, 2012

logo sale

Barely a month seems to pass without someone, somewhere taking a pop at brand design by highlighting the entertainingly high cost of some logos.

This week it is the online enterprise (no stranger to my spam folder) that offers low-grade generic ‘professional logos’ for hundreds, even tens of pounds / dollars. I will not dignify / promote the business by linking to or naming it here, but their pitch contrasts exceptionally fortunate startups paying little or nothing for their first logo (Twitter, Nike, Coca-Cola…) with large corporations (Accenture, Pepsi, BP, Enron, London 2012…) who coughed up six to nine-figure sums for the same thing (no sources quoted of course). So far, so unsurprising.

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