Posts Tagged ‘problem-solving’

problem solving & pencilphobia

Tuesday, April 30th, 2013

Not so many designers draw now. The benefits of drawing as a language, a process, a means of working through problems are widely overlooked. The idea that drawing is for making pictures inhibits creativity.

From primary school on, drawing is seen as something you either can or cannot do and is permanently welded to a sterile idea of ‘picture-making’. Observational, note-taking and thought-processing drawing has no place and the innate perception and creativity common to most young children (I have seen primary school sketchbooks to shame some illustration degree students) is rarely understood / encouraged. Where creativity survives education, degree teaching’s first task is to remove a decade and a half’s conditioning. Inhibition sees students of design timidly sketching an idea in 4H pencil, more concerned with what onlookers might think than than generating more ideas.

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it’s curtains for retail (a proposal)

Monday, September 24th, 2012

Liberty Regent Street: above a formal frieze, three stone figures apparently chat and watch the shoppers far below

Big city retail causes curious human behavior. Tourist & architects excepted, no-one inclines their gaze more than a degree or two above the horizontal, as if the world ceases to exist above four metres. Below that height, pushy product displays and shouty fascias browbeat the passer-by. But beyond this retail flat earth lies another dimension of visual enjoyment, as anyone who has noticed what’s going on at the very top of Liberty’s Regent Street façade will confirm.

One of the pleasures of London used to be driving around it (back when ‘driving in London’ was still a thing), low winter sun unexpectedly spotlighting a great building / detail. You can of course still discover gems of unsuspected above-the-line architecture on foot. Incomplete or invisible at ground level, how great must these buildings have looked when they were whole, before they were sawn off at the knees by the local Vodafone / Costa / M&S?

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brain-wrangling for beginners

Saturday, March 31st, 2012

Art School culture is fading in the thrusting modern world of cost-effective business-facing academia. Design students often have meagre studio facilities, thin access to staff  / peers, so learning good work habits takes longer. Students are often found frozen in the headlights of an oncoming deadline and need help coralling their thoughts. I need to actively manage my own remaining brain cells more these days – general decrepitude, plus the distractions that are part of How We Do Stuff Now. Our unfocussed floundering brains need coaxing now and again.

Creativity was more taken for granted than taught in art schools when I attended St. Martins (as much to be with musicians as designers). I found it disappointing: despite being within spitting distance of Denmark Street the muso thing never took off (blessing in disguise #243618b) and my portfolio was ‘mixed’. Fortunately my first job was with Wolff Olins, then more like art school than art school. It was populated with eccentrics from burnt-out 60s casualties to clever inspirational people, applying a wide range of approaches to creative stimulation from Heroin to The Times crossword. It was instructive to compare the the appalling consequences of the former with the more manageable virtues of the latter (still can’t complete that crossword, though). WO was producing some of the most innovative work of that time and it came from those with the more sustainable attitude to creativity.

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escape velocity

Thursday, September 8th, 2011

An awful lot of very good graphic designers celebrate their success in the profession by leaving it. Is this because they cannot wait to get away from design? Surely not…

A recent blog post by Steven Heller concerned one Kent Hunter, a gifted designer I met briefly in the 80s whilst working for a transatlantic corporate graphics concern. Kent is a very talented chap indeed who amongst other things I remember art directed some ground-breaking annual report work for Time-Warner. Having had a very successful career with Franfurt Balkind, Kent and his partner have now opened an antique store in Millerton, NY.

Around the same time, in our London office Suzi Godson was a highly talented, clear-thinking designer I enjoyed working with. She bailed out of a very promising design career to become a successful Author and Times Columnist.

John Larkin was co-founder (with Tim May) of Design House Consultants, which was (and still is as far as I know) a very successful business, although John has long since departed both design and the UK to St Tropez for a new life as a hotelier.

There are plenty of other and higher-profile Poachers-turned-Gamekeeper: For Ben Schott (of Original Miscellany fame) and Dave Eggers (of A Heartbreaking Work of Staggering Genius, What Is the What, McSweeney’s and-much-more fame), graphic design activity was just step on the road to greater things.

What makes these escapees so keen to leave design? A desperate desire to never work for the man again? (understandable); a fundamental hatred of hard work? (not likely); A sudden need to assume a new identity for tax purposes? (possibly)…

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gimme a break

Thursday, May 19th, 2011

That nice Professor Cox was on TV recently (atop some picturesque mountain, waving around the Hubble’s holiday snaps) banging on about space-time being a Woonder o’ t’ Universe™. That’s true enough but down here in office/studio space, time and/or space are scarcer – time to reflect in particular. What with lunch being for wimps and none of us having an attention span any more, non-essential reflection has become so widely discouraged that it’s a woonder the world is not full of humans behaving like headless chickens plunging civilisation headlong into chaos. Oh, hang on a minute…

It’s all too easy for busy designers to get burned out, stuck in a rut, demotivated or disillusioned with a profession that will always consume more mental energy than is strictly available (that probably contradicts the Second Law of Thermodynamics but I’m no Prof. Cox). To be the best designer you can be requires the cultivation of a continually positive and optimistic outlook. A tangible sense of possibility is required to fruitfully inhabit the mental zone where problems get solved and ideas get off the ground. Pressure directs us away from that zone like never before. For many an old fart like myself starting out decades ago in boom times, the urgent need to eat and provide a roof over one’s head was never more than a faint rumour. Now it looms intimidatingly large over one and all, and sustainable creativity is under threat like never before.

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quality time

Wednesday, December 29th, 2010

Satisfaction is an uncommon commodity. In the context of work and in tough times, its scarcity and value rises like that of gold—the accumulation of which for some is satisfaction. Designers cannot rely on generous material reward for their labours—with each project unique, there are few easy profits or economies of scale. Wealthy designers have usually arrived there via success in ‘business’ rather than designing alone. But we are pretty fortunate in other benefits that design activity can bring. Designers can often see, if not always touch, the results of their labour and although these might have limited life, their physical existence—and on occasion, their effect on others—produces fleeting glows of satisfaction. Good design also demands a healthy interest in the world that many professions and modern lifestyles discourage.

I recently re-read a book (remember those?) which I had all but forgotten since my late teens: Robert M. Pirsig’s Zen and the Art of Motorcycle Maintenance. It is not really about Zen, Art or keeping your Motoguzzi on the road. It is an odd piece of 70s autobiographical post-hippy-lit combining road trip, father-son relationship, nervous breakdown and fairly heavy (man) philosophical enquiry. It takes its time to get going, makes your head hurt here & there and although it does eventually offer some (unsettling) drama, a reprint is unlikely to give Dan Brown sleepless nights. Written at least 15 years before the the first personal computer, some of the language of this book is of its time (the word “groovy” appears at least twice without irony) but the relevance of its central theme—our relationship with technology—has increased a hundredfold.

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brief encounter

Friday, February 12th, 2010

The brief is the key to a good design outcome. Einstein said if he had an hour to solve a problem he would use the first 55 minutes to formulate the right question and the last five to solve the problem. A good design brief is the definition of that right question. In design practice a good brief is extremely rare (I recall only one genuinely complete brief – thank you Nancy Bobrowitz/Reuters!) and its importance is easily overlooked in the rush to results.

Most design briefs are only a production specification, possibly including some vague musings on the brand, but with short-term specifics favoured over direction. The missing element is usually strategy – giving direction, focus and clarity of intent to what is otherwise just a shopping list.  A common reluctance to examine fundamentals makes clarifying design strategy about as easy as nailing jelly to a wall…

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